A great interview, followed by an even better Q&A session with Jony Ive - a couple of highlights:
- I was struck by his explanation of Apple's design process, and how he said the process shifted gears when the design of a product got three-dimensional: "as soon as there's an object ... it really galvanizes and provides a focus to an entire team, and very often when they're struggling with these abstract, tentative ideas, suddenly you've got a flag";
- I enjoyed his description of a Braun food "mixer" (processor?) as "extraordinarily, achingly beautiful";
- I got a little rush, as did the audience, when he described copy-catting as theft, and copy-cats like Xiaomi as "lazy";
- I appreciated that Jony expressed his disdain for Augustus Pugin in the context of making products with care, and that that care can be made tangible within a product.
Here's a little bonus - also from Vanity Fair:
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